Management experimented with a variety of attractions to entice more visitors and bulk up revenue streams. In 2007, when Trinity Broadcasting Network purchased the park from its original owners, it was reported to be $8 million in debt. Jeb Bush signed into law a bill that exempted nonprofit organizations that displayed information about the Bible from paying property taxes.īut the park still struggled financially. In 2006, the park benefited when then-Gov. Its explicitly religious mission and annual day of free admission have granted the park relief from property taxes. As a Christian-based theme-park, our goal is for you to see God’s Word exalted, so you will be encouraged,” the park’s website says. “The Holy Land Experience brings the word of the Bible to life. The Christian community Live Church Orlando holds its worship services in its 2,000-seat Church of All Nations theater. The park boasted theatrical productions and reenactments of stories from the life of Jesus and the Hebrew scriptures. The park’s original owner, Marvin Rosenthal, called the park a “living museum.” Since its founding, the attraction has been overt about its mission to share the Good News as well as educate and entertain. It has remained closed since then, reopening briefly in April 2021, when the park welcomed visitors for two free admission days at the park. The Holy Land Experience, up the road from Universal Studios Florida, was struggling even before it closed its doors in March 2020, in response to the spread of COVID-19.
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